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Food & Beverage Alcohol - Liquor
In the summer of 2012, E&J Gallo launched Shellback Rum. Named after a proud naval tradition, the title of "Shellback" is awarded to courageous sailors who have successfully crossed the equator. Available in two expressions, Silver and Spiced, Shellback Rum is produced at the century-old West Indies Rum Distillery (WIRD) on the island of Barbados, the birthplace of rum. Both expressions are a blend of continuous and pot still components featuring neutral, heavy and aged light rum. Adding further depth to the final Shellback Spiced blend, a portion of the rum spends a minimum of 12 months in once-used American bourbon barrels. Shellback Rum is available nationally. The suggested retail price of each expression in the 750mL size is $17.
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In the summer of 2012, E&J Gallo launched Shellback Rum. Named after a proud naval tradition, the title of "Shellback" is awarded to courageous sailors who have successfully crossed the equator. Available in two expressions, Silver and Spiced, Shellback Rum is produced at the century-old West Indies Rum Distillery (WIRD) on the island of Barbados, the birthplace of rum. Both expressions are a blend of continuous and pot still components featuring neutral, heavy and aged light rum. Adding further depth to the final Shellback Spiced blend, a portion of the rum spends a minimum of 12 months in once-used American bourbon barrels. Shellback Rum is available nationally. The suggested retail price of each expression in the 750mL size is $17.
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
Access contact info
JE
John Egan
Director Engineering
Access contact info
JE
John Egan
Director Engineering
Access contact info
JE
John Egan
Director Engineering
Access contact info
JE
John Egan
Director Engineering
Access contact info

Deals

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Shellback Rum signs deal with Property

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Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Shellback Rum signs deal with Property

Learn More

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Shellback Rum signs deal with Property

Learn More

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Shellback Rum signs deal with Property

Learn More

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Shellback Rum signs deal with Property

Learn More

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Key Markets

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Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

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SHIFT Communications

SHIFT Communications

SHIFT Communications

SHIFT Communications

SHIFT Communications

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