Star Stable Online is a multi-player game for people with a passion for adventures and horses. The game operates on the freemium model, where users can access the first five levels of the game for free. Star Stable is a fully moderated, safe and secure platform where every girl plays the hero, exploring an online fantasy world, completing quests, hanging out with friends and experiencing mystical adventures. The game is operated by the Swedish company Star Stable Entertainment AB which was founded in 2010 by Ola Ahlvarsson and Johan Edfeldt, who also are the majority owners along with its first investor Peter Liljestrand.