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Food & Beverage Sweetener
Truvia is a stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener. It is made of rebiana, erythritol, and natural flavors. Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in the United States, surpassing both Merisant's Equal and Cumberland Packing Corporation's Sweet'n Low. Nonetheless, the top-selling sugar substitute Splenda retains approximately 60% market share. Truvia competes against PepsiCo's PureVia brand of stevia-extract sweetener. Read More
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Truvia is a stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener. It is made of rebiana, erythritol, and natural flavors. Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in the United States, surpassing both Merisant's Equal and Cumberland Packing Corporation's Sweet'n Low. Nonetheless, the top-selling sugar substitute Splenda retains approximately 60% market share. Truvia competes against PepsiCo's PureVia brand of stevia-extract sweetener. Read More
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
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JE
John Egan
Director Engineering
Access contact info
JE
John Egan
Director Engineering
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Deals

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Truvia signs deal with Property

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Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Truvia signs deal with Property

Learn More

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Truvia signs deal with Property

Learn More

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Truvia signs deal with Property

Learn More

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Truvia signs deal with Property

Learn More

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Key Markets

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Competitors

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Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Agencies

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SHIFT Communications

SHIFT Communications

SHIFT Communications

SHIFT Communications

SHIFT Communications

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