Industry
Beauty & Cosmetics Cosmetics
Vaseline is a global personal care brand owned by Unilever, founded in 1870. Best known for its Original Healing Jelly (petroleum jelly), the brand has expanded into body lotions, lip care, serums, and the Radiant X line. Vaseline is one of Unilever’s “power brands,” posting double-digit sales growth in 2025 within Unilever’s Beauty & Well-Being division (€12.8B in sales). The brand runs the Vaseline Healing Project, a decade-long initiative providing skin care access to underserved communities worldwide.
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Vaseline is a global personal care brand owned by Unilever, founded in 1870. Best known for its Original Healing Jelly (petroleum jelly), the brand has expanded into body lotions, lip care, serums, and the Radiant X line. Vaseline is one of Unilever’s “power brands,” posting double-digit sales growth in 2025 within Unilever’s Beauty & Well-Being division (€12.8B in sales). The brand runs the Vaseline Healing Project, a decade-long initiative providing skin care access to underserved communities worldwide.

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