VEEV Spirits LLC was founded by brothers Courtney Reum and Carter Reum in Los Angeles in 2007. What started as a two-man start-up grew into one of the best-selling independent liquor brands in the U.S. VEEV Spirits was ranked amongst the 250 fastest growing companies and brands in the U.S. by Inc. Magazine (September 2011) and won the Technomic Fast 50 Award in 2013. VEEV is an active member of 1% for the Planet where 1% of topline sales are donated to environmental organizations worldwide. In 2012 VitaFrute Cocktails by VEEV was launched as the first line of organic and all-natural superfruit ready-to-drink premium products under 125 calories per serving and that taste great, naturally. The newest addition to VitaFrute Cocktails by VEEV, Coconut Colada joins the array of flavors including Margarita, Lemonade and Cosmopolitan. In July 2014 VEEV Spirits unveiled VEEV 2.0 with its reformulation from 60 to 70 proof and new positioning as the better alternative to Vodka.