Industry
Food & Beverage Alcohol - Wine
Mellow Yellow is a brand of wine produced by Casella Wines Pty Ltd. Casella wines is based in Yenda, Australia, which has a population of approximately 1400 people. The Casella family has produced wines since the 1820s in Italy. However in 1957 the Casella family, headed by Filippo Casella and his wife Maria, moved to Australia for a better life. Yellow Tail is a new wine brand and was a chance for the family winery to enter into the bottled wine market—having previously supplied bulk wine to other wineries. Yellow Tail was developed around the year 2000, originally marketed to export countries and became the number one imported wine to the USA by 2003. In that time the family-owned winery expanded 10 times its original size. The winery has the capacity to have approximately 300 million litres on site with more wine produced and stored elsewhere. read more
Mellow Yellow is a brand of wine produced by Casella Wines Pty Ltd. Casella wines is based in Yenda, Australia, which has a population of approximately 1400 people. The Casella family has produced wines since the 1820s in Italy. However in 1957 the Casella family, headed by Filippo Casella and his wife Maria, moved to Australia for a better life. Yellow Tail is a new wine brand and was a chance for the family winery to enter into the bottled wine market—having previously supplied bulk wine to other wineries. Yellow Tail was developed around the year 2000, originally marketed to export countries and became the number one imported wine to the USA by 2003. In that time the family-owned winery expanded 10 times its original size. The winery has the capacity to have approximately 300 million litres on site with more wine produced and stored elsewhere. read more

Sponsor Details

People
If you currently work at this organization, click the “Do you work here?” button to request editing privileges.
This SponsorPitch page is about Yellow Tail and contains information about this organization's sponsorship activity, sponsorship decision makers and sponsorship preferences. This page is not endorsed by or affiliated with Yellow Tail, though it may be actively managed and updated by company representatives. If you currently work at this organization, click the Do you work here button to request management privileges. All trademarks, service marks and copyrights are property of their respective owners.