Our founder Yusaku Maezawa became consumed with improving the fashion industry’s sizing problem after building Japan’s largest fashion commerce destination, ZOZO.jp. Committed to finding a solution that would benefit as many people around the world as possible, Maezawa began development on the ZOZOSUIT and a line of affordable, size-free clothing for men and women.

While all people are created equal, every individual body is unique. Yet, in today’s increasingly personalized world, the experience of buying clothing is still extremely generic. The traditional sizing system is broken. It creates unnecessary labels: Petite, Curvy, Tall, Plus. It implies we’re always too something: too short, too tall, too round, too thin, too broad, too straight... It suggests that if we don’t fit, we are to blame.

At ZOZO, we love shapes not sizes. So, we’ve been rethinking how clothing is made.

Welcome to a size-free world. Here, we create clothing patterns using real people in dozens of diverse shapes and sizes. We then use our revolutionary ZOZO measurement system along with proprietary algorithms to capture your precise measurements and to make you custom-fit clothing that feels tailor-made.