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VisionMark Consulting specializes in developing sponsorship strategies and measuring the value and impact of sponsorships for brands, rightsholders and agencies. VisionMark has experience with all types of properties including sports leagues/teams/venues, entertainment properties, nonprofits, associations, events, arts and media. The Company also works with brands in all industries to help them strategically select, activate and measure their sponsorships.
Founder Mark Ording has more than 20 years of experience in sponsorship consulting, marketing analytics, measurement, business development, client service and financial management. Over his career, Mark has helped hundreds of rightsholders and brands justify over $2.5 billion in marketing investments and commercial revenue. This includes everything from eight figure naming rights deals to small local sponsorships.
Mark's experience includes:
• Leading the sponsorship measurement practice at Intersport where he delivered measurement services to 20+ brand clients to help negotiate deals, measure results and maximize returns for a total combined sponsorship portfolio of more than $300 million
• 17 years in leadership roles at IEG / ESP Properties, which included managing the Valuation & Research departments and helping build IEG Valuation Service, the industry's first third-party source for sponsorship valuations
• Valuing naming rights and other multi-million dollar sponsorship deals for sports clients such as the Minnesota Twins, San Francisco 49ers, LA Chargers, Miami Heat and Orlando Magic
• Providing measurement services and negotiation support to 50+ brand clients such as Enterprise, Visa, Rocket Mortgage, UBS, Heineken and Blue Cross Blue Shield
• Earning his CPA and working as an auditor at Grant Thornton
Mark leverages his experience to provide strategic counsel, valuations and other decision-making tools to help brands and rightsholders get the most out of sponsorship.
Contact: [email protected]
Founder Mark Ording has more than 20 years of experience in sponsorship consulting, marketing analytics, measurement, business development, client service and financial management. Over his career, Mark has helped hundreds of rightsholders and brands justify over $2.5 billion in marketing investments and commercial revenue. This includes everything from eight figure naming rights deals to small local sponsorships.
Mark's experience includes:
• Leading the sponsorship measurement practice at Intersport where he delivered measurement services to 20+ brand clients to help negotiate deals, measure results and maximize returns for a total combined sponsorship portfolio of more than $300 million
• 17 years in leadership roles at IEG / ESP Properties, which included managing the Valuation & Research departments and helping build IEG Valuation Service, the industry's first third-party source for sponsorship valuations
• Valuing naming rights and other multi-million dollar sponsorship deals for sports clients such as the Minnesota Twins, San Francisco 49ers, LA Chargers, Miami Heat and Orlando Magic
• Providing measurement services and negotiation support to 50+ brand clients such as Enterprise, Visa, Rocket Mortgage, UBS, Heineken and Blue Cross Blue Shield
• Earning his CPA and working as an auditor at Grant Thornton
Mark leverages his experience to provide strategic counsel, valuations and other decision-making tools to help brands and rightsholders get the most out of sponsorship.
Contact: [email protected]
Illinois
185 Views
1 Saves
VisionMark Consulting specializes in developing sponsorship strategies and measuring the value and impact of sponsorships for brands, rightsholders and agencies. VisionMark has experience with all types of properties including sports leagues/teams/venues, entertainment properties, nonprofits, associations, events, arts and media. The Company also works with brands in all industries to help them strategically select, activate and measure their sponsorships.
Founder Mark Ording has more than 20 years of experience in sponsorship consulting, marketing analytics, measurement, business development, client service and financial management. Over his career, Mark has helped hundreds of rightsholders and brands justify over $2.5 billion in marketing investments and commercial revenue. This includes everything from eight figure naming rights deals to small local sponsorships.
Mark's experience includes:
• Leading the sponsorship measurement practice at Intersport where he delivered measurement services to 20+ brand clients to help negotiate deals, measure results and maximize returns for a total combined sponsorship portfolio of more than $300 million
• 17 years in leadership roles at IEG / ESP Properties, which included managing the Valuation & Research departments and helping build IEG Valuation Service, the industry's first third-party source for sponsorship valuations
• Valuing naming rights and other multi-million dollar sponsorship deals for sports clients such as the Minnesota Twins, San Francisco 49ers, LA Chargers, Miami Heat and Orlando Magic
• Providing measurement services and negotiation support to 50+ brand clients such as Enterprise, Visa, Rocket Mortgage, UBS, Heineken and Blue Cross Blue Shield
• Earning his CPA and working as an auditor at Grant Thornton
Mark leverages his experience to provide strategic counsel, valuations and other decision-making tools to help brands and rightsholders get the most out of sponsorship.
Contact: [email protected]
Founder Mark Ording has more than 20 years of experience in sponsorship consulting, marketing analytics, measurement, business development, client service and financial management. Over his career, Mark has helped hundreds of rightsholders and brands justify over $2.5 billion in marketing investments and commercial revenue. This includes everything from eight figure naming rights deals to small local sponsorships.
Mark's experience includes:
• Leading the sponsorship measurement practice at Intersport where he delivered measurement services to 20+ brand clients to help negotiate deals, measure results and maximize returns for a total combined sponsorship portfolio of more than $300 million
• 17 years in leadership roles at IEG / ESP Properties, which included managing the Valuation & Research departments and helping build IEG Valuation Service, the industry's first third-party source for sponsorship valuations
• Valuing naming rights and other multi-million dollar sponsorship deals for sports clients such as the Minnesota Twins, San Francisco 49ers, LA Chargers, Miami Heat and Orlando Magic
• Providing measurement services and negotiation support to 50+ brand clients such as Enterprise, Visa, Rocket Mortgage, UBS, Heineken and Blue Cross Blue Shield
• Earning his CPA and working as an auditor at Grant Thornton
Mark leverages his experience to provide strategic counsel, valuations and other decision-making tools to help brands and rightsholders get the most out of sponsorship.
Contact: [email protected]
Illinois
185 Views
1 Saves
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