Accor signs on as official sponsor for Bercy Arena
Participating in this sponsorship deal:
About Sponsor:
Accor is a French multinational corporation, part of the CAC 40 index, operating in nearly 100 countries. Headquartered in Courcouronnes, Essonne, France, near Évry, Accor runs a hotels branch and formerly ran a corporate services firm. Accor Hospitality, the Accor hotels branch, has more than 4,000 hotels worldwide, ranging from economy to luxury.
About Property:
Bercy Arena (originally known as Palais Omnisports de Paris-Bercy) is an indoor sports arena and concert hall on boulevard de Bercy located in the 12th arrondissement of Paris. The closest métro station is Bercy.
PARIS, Oct 1 (Reuters) - AccorHotels has landedthe naming rights of Paris indoor concert hall and sports arenaPalais Omnisports de Paris Bercy (POPB) as part of its strategyto boost brand awareness and thus revenue.
Read more at www.reuters.com »
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