Aviva signs on as title sponsor for Tour of Britain
Participating in this sponsorship deal:
About Sponsor:
Aviva plc is a global insurance company headquartered in London, United Kingdom. It is the sixth-largest insurance company in the world measured by net premium income and has 53 million customers in 28 countries. It is the market leader in both general insurance and life and pensions in the UK and has major businesses in Continental Europe, North America and Asia.
About Property:
The Tour of Britain is a multi-stage cycling race, conducted on British roads, in which participants race across Great Britain to complete the race in the fastest time. The event dates back to the first British stage races held just after the Second World War, since when various different events have been described as the Tour of Britain, including the Milk Race, the Kellogg's Tour of Britain and the PruTour. The current version of the Tour of Britain began in 2004 and is part of the UCI Europe Tour.