Snapshot
November 06, 2014

BBVA signs on as title sponsor for La Liga

Participating in this sponsorship deal:

Data Laliga logo

About Sponsor:

Banco Bilbao Vizcaya Argentaria, S.A. is a multinational Spanish banking group. It was formed in 1999 from the merger of Banco Bilbao Vizcaya and Argentaria, both of which in turn had previously amalgamated three important banks in Spain, namely Banco de Bilbao, Banco de Vizcaya, Banco Exterior de España and the state-owned Caja Postal de Ahorros, with other minor entities. BBVA is the second largest bank in Spain and 7th largest financial institution in the Western world with a market capitalization of over 61 billion €. The bank has recently focused on overseas expansion, and now operates in 40 countries. Like many other Spanish companies, it enjoys a dominant position in Spanish-speaking Latin American countries. It also has a strong presence in southern European countries, especially Portugal and Italy, and has announced its intention to expand into the United States and in Asia.

About Property:

La Primera División[a] (First Division) de la Liga de Fútbol Profesional (LFP), officially known as LaLiga (/læˈliːɡə/, Spanish: [la ˈliɣa], The League),[1] is the top professional association football division of the Spanish football league system. It is contested by 20 teams, with the three lowest-placed teams relegated to the Segunda División and replaced by the top two teams in that division plus the winner of a play-off.

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