Snapshot
November 06, 2014

Bing signs on as official sponsor for Seattle Storm

Participating in this sponsorship deal:

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About Sponsor:

Bing is a web search engine from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego. It went fully online on June 3, 2009, with a preview version released on June 1, 2009. Notable changes include the listing of search suggestions as queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset that Microsoft purchased in 2008.

About Property:

The Seattle Storm is a professional basketball team based in Seattle, Washington, playing in the Western Conference in the Women's National Basketball Association (WNBA). The team was founded before the 2000 season began. The team is owned by Force 10 Hoops LLC, which is composed of three Seattle businesswomen: Dawn Trudeau, Lisa Brummel, and Ginny Gilder.

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The Bing logo will replace “Storm” and “Seattle” on home and away jerseys and warmup shirts. The multiyear deal is worth at least $1 million annually, according to Storm CEO Karen Bryant. It will include KeyArena advertising; joint promotions through Bing maps, video and visual search; integration between Bing and Storm scavenger hunt; and sponsorship of the Junior Storm Initiative community program.
Read more at seattletimes.nwsource.com »
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