Bojangles' signs on as title sponsor for Darlington Raceway
Participating in this sponsorship deal:
About Sponsor:
Bojangles' Famous Chicken 'n Biscuits is a regional chain of fast food restaurants based in Charlotte, North Carolina, specializing in spicy, "Cajun" fried chicken and buttermilk biscuits. The restaurants, named for the song written by Jerry Jeff Walker, are also known for their distinctive side dishes including dirty rice, Cajun-style pinto beans, and seasoned french fries, and specialty sweet tea.
About Property:
Darlington Raceway is a race track built for NASCAR racing located near Darlington, South Carolina.
“ The timing of it couldn’t be more perfect,” Darlington Raceway president Chip Wile said. “We are two Southern iconic brands and we are married together. We are happy that they are our partner and they are our partner in every sense of the word. And in this day and age, to be able to get a five-year agreement makes it even more special.”
Read more at www.thestate.com »
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