Chain Reaction signs on as official sponsor for Tour of Britain
Participating in this sponsorship deal:
About Sponsor:
Chain Reaction Cycles was established in 1985 and has grown from a small family-owned bike shop to the world’s biggest online store. Chain Reaction Cycles loves ‘all things bikes’ and is dedicated to keeping the following five core values: To sell at the best possible price; To only sell quality products; To be honest about stock; To always be there for customers; To endeavour to always dispatch goods the same day they’re ordered. Chain Reaction Cycles provides worldwide shipping so whether customers live just down the road or on the other side of the world, Chain Reaction Cycles strives to deliver to the highest standard in the shortest time.
About Property:
The Tour of Britain is a multi-stage cycling race, conducted on British roads, in which participants race across Great Britain to complete the race in the fastest time. The event dates back to the first British stage races held just after the Second World War, since when various different events have been described as the Tour of Britain, including the Milk Race, the Kellogg's Tour of Britain and the PruTour. The current version of the Tour of Britain began in 2004 and is part of the UCI Europe Tour.