Chiquita signs on as official sponsor for Minions
Participating in this sponsorship deal:
About Sponsor:
Chiquita Brands International Inc. is an American producer and distributor of bananas and other produce, under a variety of subsidiary brand names, collectively known as Chiquita. Other brands include Fresh Express salads, which it purchased from Performance Food Group in 2005. Its headquarters is located in Downtown Cincinnati, Ohio.
About Property:
Minions is an upcoming American 3D computer-animated comedy film and a prequel/spin-off to Despicable Me (2010) and Despicable Me 2 (2013). It is being produced by Illumination Entertainment for Universal Pictures.
Dive Brief: Chiquita and Universal Pictures are marketing the “Minions” movie with an interactive mobile campaign that uses scannable labels.Capitalizing on the Minions' marketability, the two brands are bringing mobile gaming and the bubbly characters together for an interactive grocery shopping experience.Shoppers can scan labels on bananas in stores for prizes and games. The mobile campaign doesn’t require downloading an app. Dive Insight:
Read more at www.marketingdive.com »
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