Coca-Cola signs on as official sponsor for Whistler Blackcomb
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
Whistler Blackcomb is a major ski resort located 125km north of Vancouver, in British Columbia, Canada. By many measures it is the largest ski resort in North America; it is 50% larger than its nearest competitor in terms of size, has the greatest uphill lift capacity, and until 2009, had the highest vertical skiable distance by a wide margin. Whistler Blackcomb also features the Peak 2 Peak Gondola for moving between Whistler and Blackcomb mountains at the top; Peak 2 Peak holds records for the highest and longest unsupported cable car span in the world. With all of this capacity, Whistler Blackcomb is also often the most-visited ski resort, often besting 2 million visitors a year.