Dickies signs on as title sponsor for Dickies Shootout
Participating in this sponsorship deal:
About Sponsor:
Williamson-Dickie Manufacturing Company, more commonly referred to as the brand Dickies, is an American company headquartered in Fort Worth, Texas that manufactures and sells work-related clothing and other accessories, including back packs, steel-toe boots, and belts. Its major competitors are Ben Davis and Carhartt.
About Property:
Taking place on December 21st at Toyota Center, the Lone Star Showcase has been renamed the “Dickies Shootout presented by Target,” pitting crosstown rivals Rice vs. Houston at 3:30 p.m. CT; followed by Texas A&M vs. Oklahoma at 6 p.m.
For more than nine decades, leading global workwear brand Dickies has evolved from a bib overall manufacturer to an internationally renowned provider of authentic, innovative performance workwear. As an extension of that ongoing dedication to performance, Dickies will assume entitlement of the highly anticipated men’s college basketball double-header at the Toyota Center in Houston later this month. Taking place on December 21, the Lone Star Showcase has been renamed the “Dickies Shootout presented by Target,” pitting crosstown rivals Rice vs. Houston at 3:30 p.m. CT; followed by Texas A&M vs. Oklahoma at 6 p.m.
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