Ferrero signs on as title sponsor for New York Road Runners
Participating in this sponsorship deal:
About Sponsor:
Founded as a family business in Alba, Italy in 1946, Ferrero is the third-largest company in the global chocolate confectionary market, with global sales of over $12 billion, distribution across over 170 countries, and a workforce of more than 30,000 people across 55 countries. Ferrero entered the U.S. in 1969 with Tic Tac® breath mints, which have become an icon in the breath mint market, and subsequently introduced Ferrero Rocher® pralines and Nutella® hazelnut spread to the U.S. market. Now the third-largest U.S. confectionary company, Ferrero recently acquired U.S. chocolate company Fannie May Confections Brands, which through its Fannie May and Harry London brands provides offerings across key categories including chocolate bars, pralines and other snacks; Ferrara Candy Company, a leader in gummy and seasonal confectionary with brands such as Trolli®, Brach's® and Black Forest®; and over 20 iconic American chocolate and sugar brands from Nestlé, including Butterfinger®, BabyRuth®, 100Grand®, Raisinets®, Wonka ®, SweeTarts®, LaffyTaffy®, and Nerds. ®
About Property:
New York Road Runners was founded in 1958 when a small group of passionate runners vowed to bring running to the people. Over the past 54 years, NYRR has grown from a local running club to the world’s premier community running organization. NYRR’s mission is to empower everyone, of all ages and abilities—beginners and competitive athletes, the young and the elderly, adult professionals and underserved schoolchildren—to improve their health and well-being through the power of running and fitness. NYRR’s races, community events, instruction and training resources, and youth programs give hundreds of thousands of people each year the motivation, know-how, and opportunity to start running and keep running for life. NYRR’s premier event, the famed ING New York City Marathon, attracts the world’s top pro runners and committed amateurs alike while also raising millions of dollars annually for charity and driving economic impact for the City. But NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire more than 100,000 kids in underserved communities in New York City, all 50 states, and around the world. Headquartered in New York City, NYRR implements a unique nonprofit model that teams contributed and earned income to make all its efforts possible. To learn more, please visit www.nyrr.org.