Festina signs on as official sponsor for Tour of Britain
Participating in this sponsorship deal:
About Sponsor:
Festina is a watch company. It was founded in 1902 in La Chaux-de-Fonds, Switzerland. The manufacture's motto was Festina Lente . In 1984, Spanish industrialist Miguel Rodríguez, already owner of Lotus watches, bought Festina and created the group Festina Lotus S.A.. Since this takeover, the company headquarters have been located in Barcelona, Spain. Their watches are exclusively assembled on Citizen Watch Company Japanese movements, in their most popular watches, while its high-end watches are crafted entirely from its factories in Barcelona and Toledo. Festina owns now Candino Watch Company in Bienne, Switzerland, the seat of their Swiss distribution.
About Property:
The Tour of Britain is a multi-stage cycling race, conducted on British roads, in which participants race across Great Britain to complete the race in the fastest time. The event dates back to the first British stage races held just after the Second World War, since when various different events have been described as the Tour of Britain, including the Milk Race, the Kellogg's Tour of Britain and the PruTour. The current version of the Tour of Britain began in 2004 and is part of the UCI Europe Tour.