Food City signs on as official sponsor for Bristol Motor Speedway
Participating in this sponsorship deal:
About Sponsor:
Food City is a U.S. supermarket chain with stores located in Kentucky, Virginia, and Tennessee. It offers the house labels "Food Club," "Top Crest," "ValuTime," "Food City Fresh!," "Food City Premium," "Full Circle," "Domestix," "Electrix," "Academix," "Pet Club," and "World Classics" many of which are part of the Topco corporate brand program. Food City is also the exclusive distributor of regional favorites such as "Kay's Ice Cream", "Terry's Snacks", "Kerns Bread", and "Lay's Meats.".
About Property:
Bristol Motor Speedway, formerly known as Bristol International Raceway and Bristol Raceway is a NASCAR short track venue located in Bristol, Tennessee. Constructed in 1960, it held its first NASCAR race on July 30, 1961. Despite its short length, Bristol is among the most popular tracks on the NASCAR schedule because of its distinct features, that include extraordinarily steep banking, an all concrete surface, two pit roads and stadium-like seating. Recently it was named one of the loudest Nascar tracks.