Gatorade signs on as official sponsor for British Cycling
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
British Cycling is the national governing body for cycle racing in Great Britain. It administers most competitive cycling in Great Britain, the Channel Islands and the Isle of Man. It represents Britain at the world body, the Union Cycliste Internationale and selects national teams, including the Great Britain Cycling Team for races in Britain and abroad. It is based at the National Cycling Centre, which is based opposite the ground of Manchester City, on the site of the 2002 Commonwealth Games. It is just off the Route 60 of the National Cycle Network.