Gatorade signs on as official sponsor for Calgary Stampeders
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The Calgary Stampeders are a professional football team based in Calgary, Alberta, competing in the West Division of the Canadian Football League . The Stampeders play their home games at McMahon Stadium and are the third-oldest active franchise in the CFL. The Stampeders were officially founded in 1935, although there were clubs in Calgary as early as 1909. The Stampeders have won 17 Western Division Championships and one Northern Division Championship. They have appeared in 12 Grey Cup Championship games, and have won the league's Grey Cup championship six times; most recently in 2008. The team has a rivalry with the Edmonton Eskimos