Snapshot
October 17, 2024

Gatorade signs on as for Champions Classic

Participating in this sponsorship deal:

Uaqc9ec6 400x400 Champions logo 2018

About Sponsor:

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

About Property:

The Champions Classic is an event that tips off the NCAA Division I men's basketball season. It features four of the top programs in the United States. The venue changes from year to year, with Madison Square Gardens being the first venue. The first Classic was held on November 15, 2011 with Duke, Kansas, Kentucky and Michigan State being the first participants. The event is televised on ESPN.

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