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November 06, 2014

Gatorade signs on as official sponsor for FC Barcelona

Participating in this sponsorship deal:

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About Sponsor:

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

About Property:

Futbol Club Barcelona, also known as Barcelona and familiarly as Barça, is a professional football club, based in Barcelona, Catalonia, Spain.

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FC Barcelona and Gatorade will commence a three-year global partnership deal. Gatorade will begin their partnership coinciding with “El Clasico” match at Camp Nou stadium on Saturday 26th October.
Read more at www.fcbarcelona.com »
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