Gatorade signs on as official sponsor for FC Cincinnati
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
FC Cincinnati is a soccer club based in Cincinnati, Ohio, that will begin play in Major League Soccer (MLS) in 2019. The team will succeed the lower-division team of the same name and was announced on May 29, 2018, when MLS awarded an expansion franchise to Cincinnati.[4] The club's ownership group is led by Carl H. Lindner III.