Snapshot
November 06, 2014

Gatorade signs on as official sponsor for Fluminense FC

Participating in this sponsorship deal:

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About Sponsor:

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

About Property:

Fluminense Football Club, commonly known Fluminense and referred to as Flu, is a Brazilian professional football club based in Laranjeiras, a bairro in the city of Rio de Janeiro. It plays in the Campeonato Carioca, the State of Rio de Janeiro's premier state league, as well as the Brasileirão, the top tier of the Brazilian football league system.

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The Rio-based side will be provided with Gatorade energy drinks products in matches and in training at all levels of the club. In a first for a Brazilian soccer club, Fluminense will also have access to the Gatorade Sports Science Institute in Florida, where they will receive nutritional advice that has previously only been available to teams in the National Football League.
Read more at www.sportspromedia.com »
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