Snapshot
July 16, 2015

Gatorade signs on as official sponsor for Indiana Pacers

Participating in this sponsorship deal:

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About Sponsor:

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

About Property:

The Indiana Pacers are a professional basketball team based in Indianapolis, Indiana. They are members of the Central Division of the Eastern Conference of the National Basketball Association . The Pacers play their home games at Conseco Fieldhouse, which they share with their WNBA counterpart, the Indiana Fever, also owned by Herb Simon.

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Currently, the Pacers season ticket renewal rate is 92 percent and team officials expect renewals to hit 95 percent by the time the season tips off in October. Taylor is looking for an overall attendance increase of about 5 percent and possibly more depending on how quickly rookie Myles Turner and free agent acquisition Monta Ellis get up to speed with their new teammates.
Read more at www.ibj.com »
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