Snapshot
June 26, 2018
Gatorade signs on as official sponsor for Jr. NBA World Championship

Participating in this sponsorship deal:

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About Sponsor:

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

About Property:

The Jr. NBA World Championship is a first-of-its-kind global youth basketball tournament for the top 14U teams from around the world.

Activation Locations
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The NBA and Gatorade are partnering for the Jr. NBA World Championship, a first-of-its kind global youth basketball tournament for the top 13- and 14-year-old boys and girls teams from around the world. The inaugural event will take place at the state-of-the-art ESPN Wide World of Sports Complex at Walt Disney World Resort near Orlando, Fla. from Aug. 7-12.
Read more at www.nba.com »
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