Snapshot
November 06, 2014

Gatorade signs on as official sponsor for National Football League (NFL)

Participating in this sponsorship deal:

Uaqc9ec6 400x400 Open uri20141112 64162 x4lusd?1415806103

About Sponsor:

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

About Property:

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

Activation Locations
Read More
Feb 23, 2004 Darren RovellESPN Senior Writer CloseESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC NewsFormerly worked as analyst at CNBC
Read more at sports.espn.go.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional