Gatorade signs on as official sponsor for New Zealand Rugby Union
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The New Zealand Rugby Union is the governing body of rugby union in New Zealand, it was founded in 1892, 12 years after the first Provincial Unions in New Zealand, and in 1949, became an affiliate to the International Rugby Board, the governing body of Rugby Union for the world. The Union's main objectives, as displayed in the NZRU Constitution is to, promote and develop rugby throughout New Zealand; arrange and participate in international, trial and other rugby matches and tours in New Zealand and Overseas; represent New Zealand on the International Rugby Board; form and manage NZ representative teams; and encourage participation in, and support for, rugby players and supporters at all levels of the game. NZRU Headquarters are located in Wellington, New Zealand.