Guinness signs on as official sponsor for Rugby Football Union
Participating in this sponsorship deal:
About Sponsor:
Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin. Guinness is directly descended from the porter style that originated in London in the early 18th century and is one of the most successful beer brands worldwide, brewed in almost 50 countries and available in over 100. 1.8 billion pints are sold annually.
About Property:
The Rugby Football Union was founded in 1871 as the governing body for the sport of rugby union, and performed as the international governing body prior to the formation of the International Rugby Board in 1886. It has since functioned within England as a society to promote and run the sport, including organising international matches for the England national team, educating and training players and officials and acting as the governing body for England.