Snapshot
August 28, 2015

Heineken signs on as official sponsor for UEFA Europa League

Participating in this sponsorship deal:

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About Sponsor:

Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.

About Property:

The UEFA Europa League, previously called the UEFA Cup, is an annual association football cup competition organised by UEFA since 1971 for eligible European football clubs. It is the second most prestigious European club football contest after the UEFA Champions League. Clubs qualify for the competition based on their performance in their national leagues and cup competitions.

Read More
Amsterdam, 28 August 2015 - As Europe's top football clubs gear up for another exciting season, Heineken NV has announced an ambitious new sponsorship of European club football, with its international quality brand Amstel becoming a sponsor of the UEFA Europa League.
Read more at www.theheinekencompany.com »
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