Honda signs on as official sponsor for Battle at Bristol
Participating in this sponsorship deal:
About Sponsor:
Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.
About Property:
On September 10, 2016, Bristol Motor Speedway will transform its iconic short track into a world-class football stadium for the inaugural Battle at Bristol, College Football's Biggest EVER, featuring a border battle between the Virginia Tech Hokies and the Tennessee Volunteers.
As part of the Pilot Flying J Battle at Bristol weekend, the ultimate tailgating vehicle, the all-new 2017 Honda Ridgeline truck will help kick-off festivities with the Honda Ridgeline Presents Bristol's Tailgate Party starring Kenny Chesney. The East Tennessee native, hailed as "The King of the Road" by The Wall Street Journal and the only country artist on Billboard's "Top 10 Touring Acts of the Past 25 Years", headlines a three-act concert on Friday night, Sept. 9, 2016.
Read more at www.bristolmotorspeedway.com »
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