Snapshot
September 19, 2018

Jagermeister signs on as official sponsor for Dallas Stars

Participating in this sponsorship deal:

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About Sponsor:

Introduced 80 years ago, Jägermeister, German for "Master Hunter," is the second largest selling imported liqueur in the United States. Ranked 8th by Impact International's definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 108 countries around the world. Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. SFIC is a wholly owned subsidiary of MJUS.

About Property:

The Dallas Stars are a professional ice hockey team based in Dallas, Texas. They are members of the Pacific Division of the Western Conference of the National Hockey League . The team was founded during the 1967 NHL expansion as the Minnesota North Stars, based in Bloomington, Minnesota. The franchise relocated to Dallas for the 1993–94 NHL season. The Stars played out of Reunion Arena from their relocation until 2001, when the team moved less than 1.5 miles into the American Airlines Center.

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NEW YORK -- The National Hockey League (NHL®) and Jägermeister have entered into an agreement in which Jägermeister will become an official partner of the NHL in the U.S with the designation of "official shot of the NHL." As part of the partnership, Jägermeister will create compelling and engaging 360-degree, integrated programs that will be supported across various retail, in-venue and on premise channels as well as consumer activations at the NHL Winter Classic®, the NHL® All-Star Weekend and other NHL marquee events. This collaboration allows consumers and hockey fans alike the opportunity to partake in shared, ice cold moments with premier brand integration and exposure.
Read more at https://www.nhl.com »
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