Jeni's Splendid Ice Creams signs on as official sponsor for Lollapalooza
Participating in this sponsorship deal:
About Sponsor:
Jeni, whose family of shops includes 11 in Ohio, one in Nashville, Tenn., one in Chicago, Il. and one in Atlanta, Ga., has honed her ice cream-making skills for nearly two decades. In 2012, the New York Times best-seller “Jeni’s Splendid Ice Creams at Home,” earned Jeni a James Beard Award. In its eighth printing, the book remains the go-to manual for making ice creams with a standard home machine. “No one makes ice cream like Jeni Britton Bauer,” proclaimed Food & Wine, while The Washington Post dubbed Jeni “an ice cream wizard.” Jeni’s Splendid Ice Creams—which mail orders pints of ultra-creamy, deeply flavorful, one-of-a-kind grass-grazed ice creams to an ever-increasing number of households coast to coast—is also served in select grocery stores throughout America.
About Property:
Lollapalooza is an annual music festival featuring popular alternative rock, heavy metal, punk rock and hip hop bands, dance and comedy performances, and craft booths. It has also provided a platform for non-profit and political groups. The music festival hosts more than 160,000 people over a three day period. Lollapalooza has featured a diverse range of bands and has helped expose and popularize artists such as Depeche Mode, Metallica, Red Hot Chili Peppers, Pearl Jam, The Cure, Primus, The Killers, Kanye West, Rage Against the Machine, Arcade Fire, Nine Inch Nails, Jane's Addiction, X Japan, Soundgarden, Siouxsie and the Banshees, The Smashing Pumpkins, Muse, Alice in Chains, Tool, Hole, 30 Seconds to Mars, The Drums, The Strokes, Arctic Monkeys, Coldplay, Eminem, Calvin Harris, Thenewno2, Foo Fighters, Lady Gaga, and Green Day.