L'Oreal signs on as presenting sponsor for RTR On Campus
Participating in this sponsorship deal:
About Sponsor:
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics. Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.
About Property:
RTR On Campus Presented by L'Oreal Paris has a presence on over 200 college campuses nationwide and a total reach of over 1.1 million female students. Rent the Runway's network of over 1,000 college brand ambassadors, or "Runway Reps," will market L'Oreal Paris alongside Rent the Runway to every girl on campus by promoting both brands via social media and hosting hundreds of grassroots marketing events such as trunk shows, fashion shows and charity events, among other activities. L'Oreal Paris will also conduct campus-wide product sampling at each RTR On Campus school and will be included in seasonal RTR On Campus digital catalogues themed around college events.