Lay's Potato Chips signs on as official sponsor for The Voice
Participating in this sponsorship deal:
About Sponsor:
Lay's (known as Walkers in the UK and Ireland, Pingas in Egypt, Poca in Vietnam, Tapuchips in Israel) is the brand name for a number of potato chip (crisps) varieties as well as the name of the company that founded the chip brand in 1932. Lay's chips has been marketed as a division of Frito-Lay, a company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips.
About Property:
The Voice is an American reality talent show that premiered on April 26, 2011 on the NBC television network. Based on the reality singing competition The Voice of Holland, the series was created by Dutch television producer John de Mol. It is part of an international series. The Voice immediately proved to be a hit for NBC and in May 2011, it was confirmed that the network had renewed the show for a second season, set to premiere on February 5, 2012.