Snapshot
April 24, 2020

Lego signs on as official sponsor for Nickelodeon Kids' Choice Awards

Participating in this sponsorship deal:

Leg Logo

About Sponsor:

Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The toys were originally designed in the 1940s in Denmark and have achieved an international appeal, with an extensive subculture that supports Lego movies, games, video games, competitions, and four Lego themed amusement parks.

About Property:

The Nickelodeon Kids' Choice Awards, also known as the KCAs or Kids Choice Awards, is an annual awards show that airs on the Nickelodeon cable channel, which airs live and is usually held and telecast live on a Saturday night in late March or early April, that honors the year's biggest television, movie, and music acts, as voted by Nickelodeon viewers. Winners receive a hollow orange blimp figurine, a logo outline for much of the network's 1984-2009 era, which also functions as a kaleidoscope.

Activation Locations
Read More
TAYLOR SWIFT, ARIANA GRANDE, ELLEN DEGENERES, ROBERT DOWNEY JR., SHAWN MENDES, ZENDAYA, NOAH CENTINEO, SELENA GOMEZ, JOEY KING, JACE NORMAN, JOJO SIWA, AVENGERS: INFINITY WAR, RIVERDALE AND MORE WIN BIG AT NICKELODEON’S KIDS’ CHOICE AWARDS 2019
Read more at nickkcapress.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional