Levi Strauss & Co. signs on as official sponsor for MusicFestNW
Participating in this sponsorship deal:
About Sponsor:
Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. In 1873 Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss's four nephews. The company has its corporate headquarters at Levi's Plaza in San Francisco.
About Property:
MusicfestNW is a multi-venue music festival that takes place every fall in Portland, Oregon. MusicfestNW was founded by Mark Zusman and Richard Meeker in 1995 as a joint venture between Willamette Week, Meeker and Zusman's Portland Pulitzer Prize-winning alternative weekly,[1] and South by Southwest, the Austin, Texas music festival. It was called North by Northwest until 2001, when Willamette Week took over the festival and renamed it MFNW. MFNW has become the third largest indoor music festival in the United States with more than 150 bands across 18 of Portland's most popular music venues.