Snapshot
November 06, 2014

Lexus signs on as title sponsor for Nashville Fashion Week

Participating in this sponsorship deal:

Lexus logo Nfw

About Sponsor:

Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Its world headquarters are located in Toyota City, Japan, with major operational centers in Brussels, Belgium, and Torrance, California, United States.

About Property:

Launching in April 2011, Nashville Fashion Week is an annual five day fashion event held each April in Nashville, Tennessee.

Activation Locations
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This isn't the first time folks in Nashville have held a bunch of runway shows with some iteration of Fashion Week in the name, but this is the first official city-sponsored event, Lexus Nashville Fashion Week*. That's right: Come spring of next year, Music City hosts its own official version of the coastal-inspired frenzy of runway shows, hobnobbing, cocktails and couture, Nashville-style.
Read more at www.nashvillescene.com »
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