McDonald's signs on as official sponsor for Finding Your Roots
Participating in this sponsorship deal:
About Sponsor:
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.
About Property:
The basic drive to discover who we are and where we come from is at the core of the new 10-part PBS series Finding Your Roots with Henry Louis Gates, Jr., the 12th series from Professor Gates, the Alphonse Fletcher University Professor at Harvard University and director of the W.E.B. Du Bois Institute for African and African American Research. Filmed on location across the United States, the series premieres nationally Sundays, March 25 – May 20 at 8 pm ET on PBS (check local listings).