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November 06, 2014

Mercedes-Benz signs on as official sponsor for British Open

Participating in this sponsorship deal:

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About Sponsor:

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. The name first appeared in 1926 but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.

About Property:

The Open Championship, or simply The Open , is the oldest of the four major championships in professional golf. It is the only "major" held outside the USA and is administered by The R&A, which is the governing body of golf outside the USA and Mexico. The Open is played on the weekend of the third Friday in July. It is the third major to take place each year, following The Masters and the U.S. Open, but preceding the PGA Championship. The current champion is Darren Clarke who won the 2011 Open Championship.

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SBD/July 14, 2011/Marketing and Sponsorship Mercedes-Benz Eyes Bigger Sponsorship Footprint In Golf
Read more at www.sportsbusinessdaily.com »
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