Snapshot
July 18, 2016

Michelin signs on as official sponsor for 5 Seconds of Summer

Participating in this sponsorship deal:

Data 5 seconds of summer 2014

About Sponsor:

Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands. It is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.

About Property:

5 Seconds of Summer (commonly abbreviated as 5SOS) are an Australian rock band from Sydney that formed in 2011.

Read More
The band's song, "Long Way Home," caught Michelin’s attentionbecause it has “great lyrics about freedom, driving, youth and relationships,” says Jennifer Smith, director of image and brands for Michelin North America.
Read more at www.mediapost.com »
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