Snapshot
April 03, 2020

Modelo signs on as official sponsor for FirstRespondersFirst

Participating in this sponsorship deal:

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About Sponsor:

Modelo is a large brewery in Mexico owned by Belgian-Brazilian company Anheuser-Busch InBev. that exports beer to most countries of the world. Its export brands include Corona, Modelo, and Pacífico. Grupo Modelo also brews brands intended solely for the domestic Mexican market, Estrella (a local beer found only in western Mexico); and León and Montejo (originally local to Yucatán but now available nationwide, and available in the United States since 2014).

About Property:

#FirstRespondersFirst is an initiative of Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation to support U.S. healthcare workers battling against COVID-19. The initiative’s goal is to provide first responder healthcare workers with physical and psychological resources they so desperately need as they serve on the frontlines of the COVID-19 pandemic.

Read More
NEW YORK--(BUSINESS WIRE)--Modelo, the beer brewed for those with The Fighting Spirit™, announces a partnership with #FirstRespondersFirst, an initiative of Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation to support U.S. healthcare workers battling against COVID-19. Modelo’s commitment includes a $500,000 donation to the initiative to provide essential supplies, equipment, and resources to protect healthcare workers on the frontlines. Additionally, Modelo will redirect marketing resources to help raise awareness of #FirstRespondersFirst via a national television advertising campaign airing this spring.
Read more at https://www.businesswire.com »
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