Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.
The biggest event in the history of action sports, the Nitro World Games is a riveting three-hour experience that marks a revolutionary transformation of action sports competition. The Nitro World Games will feature the best athletes from across the globe in action sports’ most exciting and popular disciplines.