Snapshot
November 06, 2014

Monster Energy signs on as official sponsor for Whistler Blackcomb

Participating in this sponsorship deal:

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About Sponsor:

Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.

About Property:

Whistler Blackcomb is a major ski resort located 125km north of Vancouver, in British Columbia, Canada. By many measures it is the largest ski resort in North America; it is 50% larger than its nearest competitor in terms of size, has the greatest uphill lift capacity, and until 2009, had the highest vertical skiable distance by a wide margin. Whistler Blackcomb also features the Peak 2 Peak Gondola for moving between Whistler and Blackcomb mountains at the top; Peak 2 Peak holds records for the highest and longest unsupported cable car span in the world. With all of this capacity, Whistler Blackcomb is also often the most-visited ski resort, often besting 2 million visitors a year.

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Monster Energy Canada, the makers of the Monster Energy drink, has just signed a sponsorship deal with Whistler Blackcomb that will bring new events and activities to the resort’s mountains, bars and restaurants this winter and to Whistler Mountain Bike Park in the summer. Photograph by: WSSF
Read more at www.vancouversun.com »
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