Snapshot
November 06, 2014

Nestlé signs on as official sponsor for Tour de France

Participating in this sponsorship deal:

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About Sponsor:

Nestlé S.A. is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland. It has been the largest food company in the world, measured by revenues and other metrics, for 2014, 2015, and 2016. Nestlé announced in January 2017 that it was relocating its U.S. headquarters from Glendale, California, to Rosslyn, Virginia outside of Washington, DC.

About Property:

The Tour de France is an annual multiple stage bicycle race primarily held in France, while also occasionally making passes through nearby countries. The race was first organized in 1903 to increase paper sales for the magazine L'Auto; it is currently run by the Amaury Sport Organisation.

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