NordicTrack signs on as official sponsor for Pandora
Participating in this sponsorship deal:
About Sponsor:
NordicTrack is a manufacturer of treadmills, strength training equipment, ellipticals, exercise bikes, and accessories, best known for its classic Nordic ski machine, low-impact exercisers, ellipticals, and incline trainers. The brand is owned and managed by Icon Health & Fitness and is headquartered in Logan, Utah. The company has been manufacturing exercise equipment since 1975.
About Property:
Pandora Media, Inc. is the operator of Pandora Internet Radio (also referred as Pandora Radio or simply Pandora), an automated music recommendation service and "custodian" of the Music Genome Project available only in the United States. The service plays musical selections similar to song suggestions entered by a user. The user provides positive or negative feedback for songs chosen by the service, which are taken into account for future selections.