Privately held Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from humble beginning into what is today a national leader in meat snacks manufacturing. Oberto Brands owns three core brands: Oh Boy, Oberto!, Lowrey’s Meat Snacks and Pacific Gold Beef Jerky. Its popular products are found primarily in convenience stores, as well as on grocery aisles and club stores throughout the United States.
Mudderella, LLC was founded in 2013 and is headquartered in Brooklyn, N.Y. Mudderella events are obstacle course challenges that empower women to work together and have fun. Participants are encouraged to "Own Your Strong" as they take on 12-15 obstacles testing balance, strength, agility, endurance, willpower and overall fitness across a 5-7 mile long course. Mudderella believes in three truths: 1) You are stronger than you think you are, 2) There is more to life than going to the gym, and 3) You deserve an awesome experience.