Ole Smoky Tennessee Moonshine signs on as official sponsor for Bristol Motor Speedway
Participating in this sponsorship deal:
About Sponsor:
Founded and operating in Gatlinburg, Tenn., Ole Smoky is best known for its 100 proof Original Corn Moonshine and White Lightning products. Ole Smoky has expanded its line to include 40-proof flavored moonshines including Apple Pie, Cherry, Peach and Blackberry, among others. Ole Smoky, whose staff is made up of nearly 100 local employees, sold nearly 100,000 (12 jar/9L) cases in 2012, and its Gatlinburg distillery receives nearly 2 million visitors per year.
About Property:
Bristol Motor Speedway, formerly known as Bristol International Raceway and Bristol Raceway is a NASCAR short track venue located in Bristol, Tennessee. Constructed in 1960, it held its first NASCAR race on July 30, 1961. Despite its short length, Bristol is among the most popular tracks on the NASCAR schedule because of its distinct features, that include extraordinarily steep banking, an all concrete surface, two pit roads and stadium-like seating. Recently it was named one of the loudest Nascar tracks.